by James Wright | Feb 8, 2014 | Agile in Real Life
I was the director of strategic business development at Iomega in the late 1990s. Among other things, I was the lead contract negotiator for big agreements. I spent most of that time doing license and associated agreements, but I also did M&A, purchase, joint...
by James Wright | Oct 27, 2013 | Agile in Marketing
I have created many guidelines, rules and useful concepts for myself and my marketing teams over the years. In this posting, I’ll list 4 useful tools that help me cut through the fat and make the best decisions. I have associated them with fingers to make them easy to...
by James Wright | Sep 24, 2013 | Agile in Real Life
Back in the summer of 1987, I was a college student who built custom PCs and wrote software to make money for living expenses and road trips. I had a small set of clients, one of which was a local office of a large advertising company. I wrote an application that...
by James Wright | Jul 3, 2013 | Agile in Marketing
This is the last posting in the series about being blinded by familiarity. LeCroy purchased CATC (where I worked) in late 2004. For the next several months, I was tied up in a series of merger-related planning and training meetings at the headquarters in New York. We...
by James Wright | Jun 25, 2013 | Agile in Marketing
This isn’t necessarily a business anecdote, but I’ve used it plenty of times to teach principles at the office. This story was originally told to me by Stan Hulse while the two of us were serving as missionaries in Alaska. Stan was a football player in high school in...
by James Wright | Jun 13, 2013 | Agile in Logistics
We were faced with some huge issues at Iomega in the late 1990s. The 100MB Zip drive was selling great, but we could see that there could be rough times ahead. We were faced with two huge issues over which we had no control. When the Zip drive was introduced at the...
by James Wright | Jun 6, 2013 | Agile in Marketing
My boss at Iomega in the late 1990s, Tony Radman, taught me this fundamental lesson: “If you have an ugly baby, be sure that you are the first one to notice.” It’s so easy to get caught up in all of the weighty issues and the minutia of day-to-day life in one’s...
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