Scrum Marketing

by James Wright

Agile and Scrum are currently the biggest buzz words in business today. It’s predominantly used in engineering environments, but provides the same benefits in marketing venues. The natures of these two disciplines are different in many ways which creates some confusion about the benefits and costs one may expect from implementation. You’ll learn how the Agile philosophy applies to marketing organizations, and how to implement the associated Scrum methodology. This information will help your organization become agile and more effective: to BE agile and not just to DO Agile. “Scrum Marketing: Applying Agile Methodologies to Marketing” was written by one of our very own Scrum Masters to serve as your guide as you and your coworkers become more agile in the workplace. This booklet is the perfect companion for anyone looking to improve their business.

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