Agile Principles for Business: The 10X Effect

by James Wright

Most people think of Agile as Scrum teams developing software. Agile is much more than software. You’ll find much better examples from the largest-ever military invasion and computer peripherals in this book. The author draws on additional analysis of the automotive industry, petroleum companies, commercial airline accidents, baseball franchises, cell phones, the Wizard of Oz, renaissance scientists, surfing, taxi drivers, weight loss, juggling, corporate mergers, and many other diverse topics.

In this book, you’ll get fresh takes on well-beaten topics such as leadership and accountability and a step-by-step approach to innovation. It contains a simple way to build winning strategies and align efforts across the entire enterprise. Discover how these principles make air travel safer, employees happier and smarter, weight loss easier, health care better, and business meetings shorter.

Through personal stories, the author demonstrates the universal nature of these principles and that each reader can draw on their own experiences to get additional understandings. Using non-traditional sources and stories to reinforce the arguments keeps the reading light and enjoyable.

You’ll get inside histories of CDs, DVDs, computer hard drives, and the origins of online music and movies with previously unpublished details. Find out why the US military of this century had to re-discover the lessons they learned in the 1940s. Learn why Sony doesn’t dominate digital, Nokia lost its cell phone dominance, Iomega’s market capitalization rose 522X in less than 2 years, then lost 98% of its value.

You’ll see both familiar and new tools for analyzing and explaining enterprise strategy and behavior. These include Job Theory, fish curves, ugly baby syndrome, two-world dilemma, Tuckman curve, and industry blindness. You’ll learn why maximizing shareholder value won’t work, seeking consensus is counter-productive, and continual improvement can be deadly.

Scrum Marketing

by James Wright

Agile and Scrum are currently the biggest buzz words in business today. It’s predominantly used in engineering environments, but provides the same benefits in marketing venues. The natures of these two disciplines are different in many ways which creates some confusion about the benefits and costs one may expect from implementation. You’ll learn how the Agile philosophy applies to marketing organizations, and how to implement the associated Scrum methodology. This information will help your organization become agile and more effective: to BE agile and not just to DO Agile. “Scrum Marketing: Applying Agile Methodologies to Marketing” was written by one of our very own Scrum Masters to serve as your guide as you and your coworkers become more agile in the workplace. This booklet is the perfect companion for anyone looking to improve their business.