by James Wright | Aug 30, 2015 | Agile in Marketing, Agile in Real Life, Agile in Strategy, Agile Principles
If you ask a software developer, “What’s the most important thing in Scrum?” He will probably say without too much hesitation something like, “Regular delivery of working code.” That working code is delivered in a ‘ceremony’ called the Sprint Review. Each Sprint (a...
by James Wright | Oct 27, 2013 | Agile in Marketing
I have created many guidelines, rules and useful concepts for myself and my marketing teams over the years. In this posting, I’ll list 4 useful tools that help me cut through the fat and make the best decisions. I have associated them with fingers to make them easy to...
by James Wright | Jul 3, 2013 | Agile in Marketing
This is the last posting in the series about being blinded by familiarity. LeCroy purchased CATC (where I worked) in late 2004. For the next several months, I was tied up in a series of merger-related planning and training meetings at the headquarters in New York. We...
by James Wright | Jun 25, 2013 | Agile in Marketing
This isn’t necessarily a business anecdote, but I’ve used it plenty of times to teach principles at the office. This story was originally told to me by Stan Hulse while the two of us were serving as missionaries in Alaska. Stan was a football player in high school in...
by James Wright | Jun 6, 2013 | Agile in Marketing
My boss at Iomega in the late 1990s, Tony Radman, taught me this fundamental lesson: “If you have an ugly baby, be sure that you are the first one to notice.” It’s so easy to get caught up in all of the weighty issues and the minutia of day-to-day life in one’s...
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